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How to Transform Long-Form Content into Engaging Social Media Posts with AI

A Step-by-Step Tutorial to Multiplying Your Content with AI

In this tutorial, we'll guide you through a step-by-step process for using AI to repurpose your long-form content into high-performing social media posts. From identifying key takeaways and formatting content for different platforms to creating visually striking assets and optimizing for maximum engagement, you'll learn how to harness the speed, scalability, and data-driven insights of AI to elevate your social media marketing efforts.

By the end of this tutorial, you'll have a clear roadmap for transforming your long-form content into a robust social media strategy that drives increased visibility, engagement, and results for your business or personal brand. So, let's dive in and unlock your content's full potential through AI!

Table of Contents

1. Identify Key Takeaways

First, we will share our long-form content with our AI Assistant and try to uncover what is essential and likely to resonate most with your audience.

Steps:

  1. Review the long-form content (e.g., blog post, article, whitepaper) to identify the main ideas, insights, and actionable tips.

  2. Use AI-powered tools like Copy.ai's content summarization feature to extract the most valuable and shareable information quickly.

  3. Determine the key points that resonate best with your target audience on social media.

Example AI PROMPT:

Summarize the main points of the following blog post in 3-4 concise bullet points that could be used as the basis for social media posts.

AI RESPONSE:

2. Format Content for Social Media

Next, we will ask AI to create posts based on our goals and requirements.

Here is what you’ll be asking AI to do:

  1. Craft concise, attention-grabbing post captions using AI text generation tools like Buffer's AI Assistant.

  2. Optimize post length and formatting to suit the unique characteristics of each social media platform (e.g. Twitter's 280-character limit, Instagram's visual focus)

  3. Incorporate relevant hashtags, @mentions, and other platform-specific elements to improve discoverability and engagement.

Example AI PROMPT:

Create a 280-character Twitter post that highlights the key takeaways from the blog post in an engaging, shareable way.

AI RESPONSE:

3. Create Compelling Visuals

A picture is worth a thousand words, and visuals make posts more engaging.

Now, let’s use AI to help craft the our visuals:

  1. Leverage AI-powered design tools like Canva or Pictory to generate eye-catching visuals that complement the repurposed content quickly.

  2. Ensure the visuals are correctly sized and formatted to meet each social network's specifications.

  3. Experiment with different visual styles and formats (e.g., static images, GIFs, short videos) to see what resonates best with your audience

Example AI PROMPT:

Design a visually striking [Instagram] post featuring an image and caption that brings the main insights from the blog post to life.

Here’s the post:

[insert post here]

AI RESPONSE:

4. Optimize for Different Social Platforms

Now, let’s use AI to create multiple posts, each customized for the platform on which they will appear. This has a few advantages, as it speaks to your audience within different contexts and engages with them on many different levels.

Here is what AI will help us with:

  1. Canva can automatically resize and format your posts for the different social media platforms.

  2. Tailor the content and visuals to suit the unique preferences and best practices of each social media channel (Facebook, Twitter, Instagram, LinkedIn, etc.).

  3. This makes it easy to leverage platform-specific features like Instagram Stories, LinkedIn Articles, or Twitter threads to present the repurposed content in the most engaging way

  4. Use AI-powered tools that can automatically adjust and optimize posts for different social networks

Example AI PROMPT:

Reformat the key points from the blog post into [LinkedIn article] that provides in-depth analysis and practical tips for the target audience.

AI RESPONSE:

5. Curate and Schedule Social Media Posts

Next, we will use AI to help schedule our posts.

It is important to maintain a balanced mix of original and curated content to keep your social media feed fresh and engaging.

You can use AI-powered social media scheduling tools like FeedHive or Buffer to plan and automate the publishing of your repurposed posts

And remember to monitor engagement metrics and adjust your content calendar based on data-driven insights.

Example AI PROMPT:

Create a 30-day social media content calendar that features a mix of original posts and curated content from the blog post, optimized for each platform. Present it in a calendar format.

Here’s a snippet of Perplexity AI’s response:

6. Analyze Performance and Iterate

Last but not least, is the power of reflecting. We need to reflect on what we did, how effective it was in terms of helping us achieve our goals, and what the cost was in terms of time, effort, and money.

Here, we can use AI to analyze vast amounts of data and find patterns.

Here are the steps:

  1. Track key social media metrics like reach, engagement, clicks, and conversions to identify high-performing content

  2. Leverage AI-powered analytics tools to gain deeper insights into what content resonates with your audience and why

  3. Use these data-driven insights to continuously refine and optimize your content repurposing strategy for maximum impact

Example AI PROMPT:

Analyze the performance data for the social media posts created from the blog post content. Provide 3-4 takeaways on what content performed best and why, along with recommendations for improving the strategy going forward.

AI Response:

By implementing these AI-powered strategies and leveraging tools like Perplexity, Copy.ai, and Buffer, you can transform your long-form content into a steady stream of engaging, platform-optimized social media posts that drive increased visibility, engagement, and results for your business.

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